Grand Opening

After the pop-up store planned by Minoshin in 2021, the brand is officially introduced to the Taiwan market for the first store located in Xin Yi district Taipei.

SHANG XIA was founded in 2010 as a co-operation between Qiong Er Jiang and Hermes . 

From its inception SHANG XIA meant duality and this essence, this core value of the brand, 

is embedded in its name : SHANG meaning “UP” and XIA meaning “DOWN”.

Based in France, was founded in 1945 by Pierre Balmain.

Under the planning of Minoshin, Balmain has built the very first pop-up store at SKM A9, Taipei.

Based in Germany, RIMOWA is a global leader of premium luggage

After RIMOWA joined LVMH in 2016, MINOSHIN was appointed as distributor and set out to establish RIMOWA’s footprint in Taiwan.

RIMOWA Client Care Center, TAIPEI

RIMOWA Far Eastern Store Banqiao, NEW TAIPEI CITY

DELVAUX Shin Kong Mitsukoshi, TAICHUNG

BALLY Far Eastern Department Store A13, TAIPEI

BALLY Shin Kong Mitsukoshi, TAICHUNG

MINOSHIN SOGO Fuxing BR4, TAIPEI

After the successful management of BRUNELLO CUCINELLI in Taichung, our partnership has expanded into the whole Taiwan distribution, and MINOSHIN managed to relocate its Taipei store to ground floor neighbouring with the luxury brand mix.

BRUNELLO CUCINELLI Flagship Bellavita, TAIPEI

MINOSHIN Breeze Xin Yi, TAIPEI

The Oldest Fine Leather Goods House in the World from the Kingdom of Belgium

The brand is Introduced to the Taiwan market for the first time and the first store located in Xin Yi district Taipei, surrounded by all the top luxury brands.

DELVAUX Flagship in Bellavita, TAIPEI

SERGIO ROSSI Flagship in Bellavita, TAIPEI

An Italian entrepreneur, fashion blogger, influencer and designer

Launched CHIARA FERRAGNI brand in the Taiwan market, which was the very first POP-UP store worldwide.

CHIARA FERRAGNI POP-UP Breeze Centre, TAIPEI

An Italian luxury cashmere brand

Brunello Cucinelli was introduced by MINOSHIN multi-brand store in 1996, with the long relation, the partnership transferred into Franchisee.

The younger line of VALENTINO

After a long relationship with Valentino, a new franchisee partnership with RED VALENTINO was offered.

RED VALENTINO Far Eastern Department Store, TAICHUNG

SERGIO ROSSI Breeze Centre, TAIPEI

Italian luxury shoes brand

The very first brand that MINOSHIN started a distribution partnership.

SERGIO ROSSI Regent Galleria, TAIPEI

Relocation & Expansion

MINOSHIN relocated into the heart of the luxury residential and business zone in Taichung, at the same time took the first step of expanding into Brand Management.

Transition into European fashion brands

The 90s  was the time for the majority of European fashion to be introduced to Taiwan, Ms. Cheng has driven MINOSHIN to work with Valentino, Dolce&Gabbana, Roberto Cavalli, Gianfranco Ferré, Les Copain, Ermeuno, Malo, Iceberg, Chloe, Etro, Jil Sander, Ungaro, Marc Jacobs etc…

MINOSHIN founded

Founded in Taichung by Ms. ChuanChuan Cheng, the name is pronounced in Japanese, in the 80s Japanese brands represented the majority of luxury in Taiwan and Asia.

The year of renewal, expect for more promising creation and progressing services.

BALLY SOGO Zhongxiao, TAIPEI

Based in Germany, RIMOWA is a global leader of premium luggage

After RIMOWA joined LVMH in 2016, MINOSHIN was appointed as distributor and set out to establish RIMOWA’s footprint in Taiwan.

RIMOWA Client Care Center, TAIPEI

RIMOWA Far Eastern Store Banqiao, NEW TAIPEI CITY

DELVAUX Shin Kong Mitsukoshi, TAICHUNG

BALLY Far Eastern Department Store A13, TAIPEI

BALLY Shin Kong Mitsukoshi, TAICHUNG

MINOSHIN SOGO Fuxing BR4, TAIPEI

After the successful management of BRUNELLO CUCINELLI in Taichung, our partnership has expanded into the whole Taiwan distribution, and MINOSHIN managed to relocate its Taipei store to ground floor neighbouring with the luxury brand mix.

BRUNELLO CUCINELLI Flagship Bellavita, TAIPEI

MINOSHIN Breeze Xin Yi, TAIPEI

The Oldest Fine Leather Goods House in the World from the Kingdom of Belgium

The brand is Introduced to the Taiwan market for the first time and the first store located in Xin Yi district Taipei, surrounded by all the top luxury brands.

DELVAUX Flagship in Bellavita, TAIPEI

SERGIO ROSSI Flagship in Bellavita, TAIPEI

An Italian entrepreneur, fashion blogger, influencer and designer

Launched CHIARA FERRAGNI brand in the Taiwan market, which was the very first POP-UP store worldwide.

CHIARA FERRAGNI POP-UP Breeze Centre, TAIPEI

An Italian luxury cashmere brand

Brunello Cucinelli was introduced by MINOSHIN multi-brand store in 1996, with the long relation, the partnership transferred into Franchisee.

The younger line of VALENTINO

After a long relationship with Valentino, a new franchisee partnership with RED VALENTINO was offered.

RED VALENTINO Far Eastern Department Store, TAICHUNG

SERGIO ROSSI Breeze Centre, TAIPEI

Italian luxury shoes brand

The very first brand that MINOSHIN started a distribution partnership.

SERGIO ROSSI Regent Galleria, TAIPEI

Relocation & Expansion

MINOSHIN relocated into the heart of the luxury residential and business zone in Taichung, at the same time took the first step of expanding into Brand Management.

Transition into European fashion brands

The 90s  was the time for the majority of European fashion to be introduced to Taiwan, Ms. Cheng has driven MINOSHIN to work with Valentino, Dolce&Gabbana, Roberto Cavalli, Gianfranco Ferré, Les Copain, Ermeuno, Malo, Iceberg, Chloe, Etro, Jil Sander, Ungaro, Marc Jacobs etc…

MINOSHIN founded

Founded in Taichung by Ms. ChuanChuan Cheng, the name is pronounced in Japanese, in the 80s Japanese brands represented the majority of luxury in Taiwan and Asia.