A journey in the making since 1851.
Born in Switzerland in 1851, Bally is one of the world's longstanding luxury brands. Proud to be leather architects, its DNA as skilled shoemakers marries a heritage of craftsmanship with a decidedly contemporary aesthetic.
Founded by Carl Franz Bally in Schönenwerd, what began as a family-run ribbon factory quickly became a pioneering global brand. Today, Bally continues to honor its timeless traditions, subscribing to the belief that quality speaks for itself.
Even its most iconic shoes, like the men's formal Scribe, created by Carl Franz Bally's grandson Max Bally in celebration of the brand's 100-year anniversary in 1951, are still handmade in Switzerland, taking 240 artisanal techniques to complete.
Craftsmanship
Bally dares to be different, always designing with longevity in mind. With a team of multi-generational artisans based in Caslano, Switzerland, handcrafted styles embody a dedicated approach to making shoes, accessories and ready-to-wear.
Innovation
Bally engineers functional fashion that breaks boundaries. Whether it’s Reindeer boots, worn by Tenzing Norgay during the first-ever ascent of Mount Everest in 1953, technical Curling shoes worn by the Swiss Olympic team, or the use of AI and 3-D prototyping to inform their designs, the brand embraces a multitude of cutting-edge technologies.
Creativity
Inspired by modern architecture and the arts, Bally strives to design beautiful products with relevance and restraint. Using clean lines and a signature edge, its house signifiers, such as the classic red-and-white Bally Stripe or the symmetrical 1851 hardware, have withstood the test of time.
Collaboration
Since the early 20th century, Bally has partnered with the world’s top creative talent or the leading architects of their time, such as Corbusier, Karl Moser, Robert Mallet-Stevens and Andrée Putman. More recently, award-winning firm Casper Mueller Kneer Architects designed its Bally Haus Milan flagship concept in 2019.
Community
Equally at home in the city and in nature, Bally's network includes members of the Bally Collective who champion “The Art of Living Well” to environmental activists and mountaineers such as Dawa Steven Sherpa and Jamling Norgay.
Environment
Bally is profoundly passionate about nature, from taking tangible action towards mountain preservation through the Bally Peak Outlook Foundation to honoring the elements as a primary source of inspiration for its collections.
